BRIM ADVISORY

About

Bruce McGoogan

Bruce McGoogan is a seasoned leader with more than 25 years of global experience in the food and feed industries. He specializes in bridging technology and business, leading R&D strategy, innovation, and business development. Bruce's career is marked by his ability to forge strong external partnerships and collaborate effectively across internal functions, driving significant business potential and growth from technology. His educational background includes a PhD in Nutrition from Texas A&M University, an MS in Aquaculture from Louisiana State University, and a BS in Biology from University of North Carolina–Wilmington.

In his recent role as VP Global Business Development at Cargill, Bruce led enterprise business strategy and investment projects ranging from a few million dollars to over $1.5 billion. His tenure at Cargill also includes roles such as Strategy and Innovation Director, Strategy and Business Development Lead in Europe, and Food Technology Leader in North America and Asia-Pacific. His contributions have significantly impacted strategic marketing, innovation portfolios, and R&D leadership, demonstrating his expertise in driving technological advancements and business success.

Consulting Focus Areas

  • Business strategy
  • Market/competitor intelligence and opportunity evaluation
  • Innovation strategy
  • Innovation portfolio development
  • Commercialization planning
  • Business development